A sharp decline in mainland Chinese tourists is reshaping Japan’s tourism, though overall visitor numbers remain resilient.
Data from the Japan National Tourism Organisation shows Chinese arrivals dropped over 60% in January and 43.3% in December, yet total visitors fell only 4.9% in January and rose 3.7% in December. Tourists from South Korea and Taiwan are filling the gap, with South Korean arrivals up 21.6% and Taiwanese visitors rising 17%.
Regions beyond Kyoto, Osaka, and Tokyo—like Fukushima, Ehime, and Hiroshima—are attracting Taiwanese, South Korean, and Western tourists.
Analysts note that a return of Chinese visitors is uncertain, with recovery likely gradual and influenced by politics, economic conditions, and consumer confidence. Japan’s diverse tourism base and the weak yen are helping the sector remain robust despite shifting visitor patterns.
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